Trademarks for Etsy shops
An Etsy shop name is usually protected for the products you make and sell. The right class depends on the products, not on Etsy.
Classes an Etsy shop usually needs
35
Business & Retail Services
If the shop name is a store brand covering many kinds of products.
25
Clothing
If you sell clothing. Swap in the class for your main product.
14
Jewelry
If you sell jewelry.
You pay $350 per class, so file only in the classes for what you actually sell or offer.
Things to know first
- A registration makes copycat listings much easier to report through Etsy’s intellectual property tools.
- Use the class finder to match your main product line to its class before filing.
Common questions
Which trademark class does an Etsy shop need?
Most often Class 35 (Business & Retail Services). If the shop name is a store brand covering many kinds of products. Add other classes only for the other goods or services you actually offer under the name.
How much does it cost to trademark an Etsy shop name?
The USPTO fee is $350 per class. With TradeMaker, a licensed attorney reviews, signs and files the application, with plans from $399 plus the USPTO fee.
Other businesses
General information, not legal advice. The USPTO decides the final classification.