Trademarks for food trucks
A food truck name is usually protected as a food-service brand. If you later bottle your sauce or sell packaged food, those products need their own classes.
Classes a food truck usually needs
43
Food & Hospitality
Mobile food and drink services: the truck itself.
30
Staple Foods & Beverages
Only if you sell packaged goods such as sauces, spice rubs or baked goods.
29
Processed Foods
Only if you sell packaged meat, jerky or similar products.
You pay $350 per class, so file only in the classes for what you actually sell or offer.
Things to know first
- Search before you wrap the truck. Repainting is expensive, and food-service names are crowded.
- If you are already serving customers, you can file based on current use and will need a photo showing the name in use, such as the truck or a menu.
Common questions
Which trademark class does a food truck need?
Most often Class 43 (Food & Hospitality). Mobile food and drink services: the truck itself. Add other classes only for the other goods or services you actually offer under the name.
How much does it cost to trademark a food truck name?
The USPTO fee is $350 per class. With TradeMaker, a licensed attorney reviews, signs and files the application, with plans from $399 plus the USPTO fee.
Other businesses
General information, not legal advice. The USPTO decides the final classification.