Nice Class 35 · services
Trademark Class 35: Business & Retail Services
Class 35 covers advertising, business management, retail store services, e-commerce.
Common examples in Class 35
- online retail
- marketing services
- business consulting
- staffing
- advertising agency
- e-commerce platform
- franchising
These are plain-English examples, not USPTO wording. The application has to use an identification from the USPTO ID Manual, or pay a $200 surcharge per class.
Before you choose Class 35
Class 35 covers advertising, marketing, business consulting and retail store services. If you sell your own branded products, the products’ own classes usually matter most. Class 35 retail services fit a store, online shop or marketplace that sells a range of goods, including other brands.
Classes often confused with or filed alongside Class 35
Businesses that often file in Class 35
What filing in Class 35 costs
- USPTO fee: $350 per class with an ID Manual description.
- Custom description surcharge: +$200 per class.
- TradeMaker attorney-filed plans: from $399 plus the USPTO fee.
Questions about Class 35
What does trademark Class 35 cover?
Class 35 (Business & Retail Services) covers advertising, business management, retail store services, e-commerce. Typical examples: online retail, marketing services, business consulting, staffing, advertising agency, e-commerce platform.
How much does it cost to file a trademark in Class 35?
The USPTO charges $350 per class when the goods or services description is taken from its ID Manual, plus $200 per class for a custom description. TradeMaker's attorney-filed plans start at $399 plus the USPTO fee.
Do I need more than one class?
You need one class for each kind of services you sell under the brand. Many businesses need only one. Others, such as a brand selling both clothing and bags, need two or more.
General information, not legal advice. The USPTO decides the final classification.