Trademarks for skincare and beauty brands
Most skincare, makeup and hair care is Class 3. Products that make medical claims, such as acne treatments, are usually Class 5.
Classes a skincare or beauty brand usually needs
3
Cosmetics & Cleaning
Non-medicated skincare, cosmetics, hair care, soap and fragrance.
5
Pharmaceuticals
Medicated products or supplements such as collagen powders.
44
Healthcare & Beauty
If you also provide spa, esthetician or salon services.
You pay $350 per class, so file only in the classes for what you actually sell or offer.
Things to know first
- Beauty is a heavily filed area, so check sound-alike names carefully.
- For a product sold on Amazon, the brand name has to appear on the product or its packaging.
Common questions
Which trademark class does a skincare or beauty brand need?
Most often Class 3 (Cosmetics & Cleaning). Non-medicated skincare, cosmetics, hair care, soap and fragrance. Add other classes only for the other goods or services you actually offer under the name.
How much does it cost to trademark a skincare or beauty brand name?
The USPTO fee is $350 per class. With TradeMaker, a licensed attorney reviews, signs and files the application, with plans from $399 plus the USPTO fee.
Other businesses
General information, not legal advice. The USPTO decides the final classification.