Software, apps and online stores · usually Class 35
What trademark class is an online store?
An online store that sells a range of goods, including other brands, is usually a Class 35 retail service. If you mainly sell your own branded products, the products’ own classes usually matter more (clothing is Class 25, candles Class 4, and so on). Many shops file both.
The usual class
Classes sellers often add
You pay $350 per class, so add a class only for goods or services you actually offer under the name.
Getting the wording right
Knowing the class is half the job. The application also needs a description of your services in the USPTO's own terms. Wording taken from the USPTO ID Manual costs nothing extra; a custom description adds a $200 per class surcharge. The class finder suggests matching wording from a plain-English description.
Browse Class 35 wording in the USPTO ID ManualWhat filing for an online store costs
- USPTO fee: $350 per class with an ID Manual description.
- Custom description surcharge: +$200 per class.
- TradeMaker attorney-filed plans: from $149 (Express Filing) or $399 (Basic), plus the USPTO fee.
- Timeline: usually 12–18 months from filing to registration.
Common questions
What trademark class is an online store?
An online store is usually Class 35 (Business & Retail Services). An online store that sells a range of goods, including other brands, is usually a Class 35 retail service. If you mainly sell your own branded products, the products’ own classes usually matter more (clothing is Class 25, candles Class 4, and so on). Many shops file both.
Do I need more than one class for an online store?
Only if you sell more than one kind of goods or services under the name. Common additions: Class 25 (your own branded clothing); Class 16 (your own stickers or prints). Each class has its own USPTO fee, so file only for what you actually sell or have a real plan to sell.
How much does it cost to trademark an online store?
The USPTO fee is $350 per class when the goods or services description comes from the USPTO ID Manual. Writing your own description adds a $200 per class surcharge. TradeMaker's attorney-filed plans start at $149 (Express Filing, one class with ID Manual wording) or $399 (Basic), plus the USPTO fee.
How long does it take to register a trademark for an online store?
Expect 12–18 months from filing to registration. The USPTO reviews the application, may issue an office action, publishes the mark for opposition, and then registers it.
Where do I find the exact wording for an online store?
The application has to describe your goods or services in the USPTO's terms. Describe what you sell in the free class finder to see matching classes and wording, or search the USPTO ID Manual for Class 35. Using ID Manual wording avoids the $200 per class custom-description surcharge.
Starting a business around an online store? See the business guide for the classes and tips that usually apply.
Related products and services
General info, not legal advice. The USPTO decides the final classification.