Trademarks for YouTube channels and creators

Channel names are usually protected as online entertainment services. Merch and digital products are separate classes.

Classes a YouTube channel usually needs

You pay $350 per class, so file only in the classes for what you actually sell or offer.

Things to know first

  • If your channel is your personal name, ask an attorney about protecting it. Names and surnames have their own rules.

Common questions

Which trademark class does a YouTube channel need?

Most often Class 41 (Education & Entertainment). Providing online videos and entertainment in a given field. Add other classes only for the other goods or services you actually offer under the name.

How much does it cost to trademark a YouTube channel name?

The USPTO fee is $350 per class. With TradeMaker, a licensed attorney reviews, signs and files the application, with plans from $399 plus the USPTO fee.

Other businesses

General information, not legal advice. The USPTO decides the final classification.