Beauty and personal care · usually Class 3

What trademark class are cosmetics?

Makeup such as foundation, mascara, eyeshadow and false eyelashes is Class 3. The tools are not: makeup brushes and sponges are usually Class 21, and eyelash curlers and tweezers are usually Class 8. A makeup brand that sells its own brushes therefore often files in two or three classes.

The usual class

Classes sellers often add

You pay $350 per class, so add a class only for goods or services you actually offer under the name.

Getting the wording right

Knowing the class is half the job. The application also needs a description of your goods in the USPTO's own terms. Wording taken from the USPTO ID Manual costs nothing extra; a custom description adds a $200 per class surcharge. The class finder suggests matching wording from a plain-English description.

Browse Class 3 wording in the USPTO ID Manual

What filing for cosmetics costs

  • USPTO fee: $350 per class with an ID Manual description.
  • Custom description surcharge: +$200 per class.
  • TradeMaker attorney-filed plans: from $149 (Express Filing) or $399 (Basic), plus the USPTO fee.
  • Timeline: usually 12–18 months from filing to registration.

Common questions

What trademark class are cosmetics?

Cosmetics are usually Class 3 (Cosmetics & Cleaning). Makeup such as foundation, mascara, eyeshadow and false eyelashes is Class 3. The tools are not: makeup brushes and sponges are usually Class 21, and eyelash curlers and tweezers are usually Class 8. A makeup brand that sells its own brushes therefore often files in two or three classes.

Do I need more than one class for cosmetics?

Only if you sell more than one kind of goods or services under the name. Common additions: Class 21 (makeup brushes and sponges); Class 8 (eyelash curlers, tweezers and similar hand tools); Class 44 (if you offer makeup application services). Each class has its own USPTO fee, so file only for what you actually sell or have a real plan to sell.

How much does it cost to trademark cosmetics?

The USPTO fee is $350 per class when the goods or services description comes from the USPTO ID Manual. Writing your own description adds a $200 per class surcharge. TradeMaker's attorney-filed plans start at $149 (Express Filing, one class with ID Manual wording) or $399 (Basic), plus the USPTO fee.

How long does it take to register a trademark for cosmetics?

Expect 12–18 months from filing to registration. The USPTO reviews the application, may issue an office action, publishes the mark for opposition, and then registers it.

Where do I find the exact wording for cosmetics?

The application has to describe your goods or services in the USPTO's terms. Describe what you sell in the free class finder to see matching classes and wording, or search the USPTO ID Manual for Class 3. Using ID Manual wording avoids the $200 per class custom-description surcharge.

Starting a business around cosmetics? See the business guide for the classes and tips that usually apply.

Related products and services

General info, not legal advice. The USPTO decides the final classification.