Beauty, wellness and fitness services · usually Class 41
What trademark class is a coaching business?
Coaching is usually Class 41, because the USPTO generally treats coaching (life, career or business) as an educational service in the field you coach on. Business consulting, where you advise on or manage a client’s business rather than teach, is usually Class 35. Pick the class that matches what clients actually pay you for, and add goods classes only for products you sell.
The usual class
Classes sellers often add
You pay $350 per class, so add a class only for goods or services you actually offer under the name.
Getting the wording right
Knowing the class is half the job. The application also needs a description of your services in the USPTO's own terms. Wording taken from the USPTO ID Manual costs nothing extra; a custom description adds a $200 per class surcharge. The class finder suggests matching wording from a plain-English description.
Browse Class 41 wording in the USPTO ID ManualWhat filing for a coaching business costs
- USPTO fee: $350 per class with an ID Manual description.
- Custom description surcharge: +$200 per class.
- TradeMaker attorney-filed plans: from $149 (Express Filing) or $399 (Basic), plus the USPTO fee.
- Timeline: usually 12–18 months from filing to registration.
Common questions
What trademark class is a coaching business?
A coaching business is usually Class 41 (Education & Entertainment). Coaching is usually Class 41, because the USPTO generally treats coaching (life, career or business) as an educational service in the field you coach on. Business consulting, where you advise on or manage a client’s business rather than teach, is usually Class 35. Pick the class that matches what clients actually pay you for, and add goods classes only for products you sell.
Do I need more than one class for a coaching business?
Only if you sell more than one kind of goods or services under the name. Common additions: Class 35 (business consulting or management services); Class 16 (printed workbooks or a book); Class 9 (downloadable courses or recordings). Each class has its own USPTO fee, so file only for what you actually sell or have a real plan to sell.
How much does it cost to trademark a coaching business?
The USPTO fee is $350 per class when the goods or services description comes from the USPTO ID Manual. Writing your own description adds a $200 per class surcharge. TradeMaker's attorney-filed plans start at $149 (Express Filing, one class with ID Manual wording) or $399 (Basic), plus the USPTO fee.
How long does it take to register a trademark for a coaching business?
Expect 12–18 months from filing to registration. The USPTO reviews the application, may issue an office action, publishes the mark for opposition, and then registers it.
Where do I find the exact wording for a coaching business?
The application has to describe your goods or services in the USPTO's terms. Describe what you sell in the free class finder to see matching classes and wording, or search the USPTO ID Manual for Class 41. Using ID Manual wording avoids the $200 per class custom-description surcharge.
Related products and services
General info, not legal advice. The USPTO decides the final classification.